ABOUT US

At first D.W.W. was just a Rifleman in the British Army who, in his spare time, swapped his rifle with his camera and took photos for the boys. Encouraged by the same blokes and inspired by several online pages and groups, this Rifleman gathered together a few photos and posted them up on Instagram for the wider Army to see. At first they received little attention, maybe a few views here and there, but after persisting for a while, the page started to gain a bit of traction. Although D.W.W. is still relatively small, the page has come along way. D.W.W. for example, in the past year, has collaborated with several prominent Regimental media pages, kit manufacturers, and even some leading military related Instagram pages and online creators. As of January 2025, D.W.W. is also no longer just one of the blokes with a big camera, but it is now officially a team of three comprising of a serving soldier, a digital artist, and a historian, all of which either contribute to the running of the page or with the creation of our content.

To that, D.W.W. has expanded into much more than just a photography page, but a page dedicated to that of producing unique merchandise that directly appeals to that of the modern day war fighter and those who share our unique martial culture. In light of retention issues, an issue that plagues our British Army as well as our closest allies, a major goal of ours is to therefore simply remind the lads through our creations that what they do for a living is actually pretty cool.

We at D.W.W. have high hopes and big plans for the future and we are of course very grateful for your on going support.

Cheers,

The D.W.W. team